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Functional Cookies
Enable features like saved preferences and personalized content.
Cookie Name
Purpose
Duration
Domain
gtm_auth
Google Tag Manager environment authentication token for preview mode.
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Analytics Cookies
Help us understand how visitors use our site so we can improve it.
Google
Cookie Name
Purpose
Duration
Domain
_ga_C6BXT6Y8WP
Used to persist session state. Each GA4 property or data stream has its own cookie with unique container ID.
400
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Google Analytics
Cookie Name
Purpose
Duration
Domain
_ga
Used to distinguish unique users by assigning a randomly generated number as a client identifier. Included in each page request and used to calculate visitor, session and campaign data.
730
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_gid
Used to store and update a unique value for each page visited. Groups user behavior across sessions within a 24-hour period.
1
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_gat
Used to throttle request rate to limit data collection on high traffic sites.
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Google Analytics 4
Cookie Name
Purpose
Duration
Domain
FPID
First-party identifier used to distinguish users in GA4.
730
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FPLC
Used for session management in GA4.
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Marketing Cookies
Used to show you relevant ads based on your interests.
Facebook/Meta
Cookie Name
Purpose
Duration
Domain
_fbp
Facebook Pixel browser ID for advertising attribution and analytics.
90
.transviolet.com
Facebook/Meta Pixel
Cookie Name
Purpose
Duration
Domain
_fbc
Stores the Facebook click ID (fbclid) to attribute conversions back to specific Facebook ads. Only set when user arrives via Facebook ad.
90
.transviolet.com
Facebook
Cookie Name
Purpose
Duration
Domain
fr
Contains browser and user unique ID combination for targeted advertising.
